Seoul--(뉴스와이어)--Korean Search Engine Market has been mostly focused on integrated searching through portal sites.

Since all kinds of search results such as the advertisement through sponsored links, answer search, videos and blogs are exposed on single page by one-time search, the search result for web documents has brought little attention.

Consequently, the overall Search Engine Optimization has not cranked up in the domestic market except for a few partial applications for the websites which concentrates on exports overseas.

Search Engine Optimization (S.E.O.) is the process of improving the volume and quality of traffic to a website from search engine results thus making it easy to find the information. It enhances the search engine ranking of the subject website. However, due to Korean domestic market conditions which make S.E.O. difficult to perform effectively, very few sites have employed it.

Although Integrated Search Environment surely has an advantage of showing multiple search results at a glance which is preferred by Korean web surfers, it simultaneously has a disadvantage of difficulties in locating qualified search results. And also, the problem is low diversification in online marketing channels due to the tendency of domestic marketing companies to be heavily dependent upon banners and keywords.
Given such situation, AIG Life Co., Ltd.

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