AIG Direct Life Insurance Website employs SEO

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2008-11-26 10:25

Seoul--(뉴스와이어)--Search market in Korea consists mainly of integrated searches by portal websites. If searched once, the sponsored link ads and search results of knowledge DB and blogs are displayed in a single page at the same time. This makes web search results less popular. Given such market trends, Search Engine Optimization(SEO) has not been paid much attention to in Korea compared with the United States and Japan.

SEO is defined to be the process of enabling target websites to be easily found by search engines for a certain keyword search. SEO enhances search engine rankings of target websites. But integrated search engine trends in Korea has made SEO difficult to stand out.

While integrated search trends are considered suitable to web surfers in Korea because a variety of search results are shown in a single page at the same time, quality of search results are not guaranteed. And another shortcoming is that most of domestic companies in Korea are heavily dependent upon banner ads and keyword ads such as Overture.

Under such circumstances AIG Direct Life Insurance noticeably launches SEO project on its direct insurance website, which is being transformed from www.9114949.com to www.aigdirect.co.kr along with SEO application. InterAd.com Inc. has been selected as the supervising agency for SEO project.

InterAd.com, Inc. has successfully performed global SEO projects for major government agencies such as KOTRA and Korea Culture & Information Service since 2001. InterAd takes an active part in applying SEO to the AIG direct insurance website for domestic search market in Korea. The web presence of AIG direct insurance website is expected to increase significantly in web search results(SERP’s) of Google and Yahoo!.

Likewise, the Web standards will be applied to the website in order to break away from the domestic Internet environment which is excessively dependent upon ActiveX support so that the AIG’s website work well under IE8, Firefox and Google’s Chrome in terms of compatibility.

Considering that the domestic search environment is different from overseas, InterAd plans to explore a variety of incoming traffic links such as blogs and knowledge DBs. Also, InterAd Insight™, one of InterAd’s original SEO tools, will play major roles in enhancing SEO results.

Jeawook Chang, CEO of InterAd.com, Inc., says “The quality of search market should be improved to nurture unchartered search engine marketing market. Given that, the success of SEO in domestic search market is essential.”

Much attention is paid to what would happen to Korea’s domestic Internet marketing environment as a result of InterAd’s SEO project on AIG direct insurance website.

웹사이트: http://www.interad.com