STMicroelectronics Helps Manufacturers Target Mainstream Market Opportunities by Simplifying Blu-ray Design

- Three-in-one power-supply IC cuts complexity, parts count and pc-board size allowing smaller, lower cost home and mobile HD products

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ST마이크로일렉트로닉스

2010-12-13 11:01

SEOUL--(뉴스와이어)--As mainstream demand for high-definition (HD) movies, games and other entertainment forces down prices of Blu-ray equipment, STMicroelectronics (NYSE: STM), a world-leading supplier of ICs for consumer products, is helping manufacturers respond to market pressures by introducing a new chip enabling smaller, lower-cost Blu-ray players and recorders.

The new STODD01 is a power-supply IC capable of generating all the voltages needed to operate the player’s circuitry, including the high-voltage driver for the blue laser supporting HD read/write capabilities. The device integrates three power supplies to drive low-voltage digital ICs, analog circuitry, and the laser driver. Using this chip, designers can eliminate multiple individual power supplies from the printed-circuit board, reducing component costs, design complexity, time to market, and assembly time. The size of the board can also be reduced, which will allow new generations of compact set-top products, game consoles, PC drives and portable HD devices.

Each of the STODD01’s power-supply channels benefits from highly efficient switched-mode conversion, which minimizes energy losses and heat generation. The device also provides a true shutdown mode, helping to minimize standby power consumption. This enables HD products to attract buyers by offering enhanced user experiences and low operating costs. A major manufacturer of DVD and Blu-ray equipment has already qualified the STODD01, recognizing the importance of superior power management as the markets for HD equipment evolve.

Major features of STODD01:

·Three power-supply channels for: HD digital ICs; DSPs and RF amplifier; and blue laser driver
·0.8A buck converter for digital circuitry
·Programmable laser-driver output voltage allows use in battery-powered equipment
·Reset control
·QFN16L 4 x 4mm package

The STODD01 is now sampling to lead customers and is ready for mass production in the QFN16L 4 x 4mm package, priced at $0.80 in quantities of 1000. Alternative pricing options are available, depending on order quantity.

ST마이크로일렉트로닉스 개요
ST마이크로일렉트로닉스는 혁신적인 반도체 솔루션을 다양한 전자 애플리케이션 분야의 고객들에게 제공하고 있는 세계적인 선도업체이다. ST는 자사의 방대한 기술, 설계 전문기술 및 IP 포트폴리오 통합, 전략적 협력업체와 강력한 제조시설 등을 활용하여 멀티미디어 컨버전스 및 전력 애플리케이션 분야에서 명실상부한 선도업체가 되는 것을 목표로 하고 있다. ST의 2010년도 매출은 103억 5,000만 달러이다. ST에 대한 보다 상세한 정보는 www.st.com를 참조하라.

웹사이트: http://www.st.com