GuestLogix and flydubai Sign Multi-Year Renewal Agreement for Continued Use of the Onboard Retail Platform

Company's Leading Solution Will Continue to Increase Efficiency for Onboard Sales at flydubai

News provided by GuestLogix
November 08, 2013 16:51

TORONTO, ONTARIO--(Korea Newswire) November 08, 2013 -- GuestLogix Inc. (TSX:GXI), the leading global provider of onboard retail and payment technology solutions to airlines and the passenger travel industry, today announced a renewal agreement for the continued use of the Company's Onboard Retail Technology Platform including POS handheld devices onboard flydubai.

The carrier has been a customer of GuestLogix since the acquisition of Initium Onboard in September 2012, and this fleet-wide agreement represents the first long-term contract between flydubai and GuestLogix. In addition to using the Company‘s solution to transact food and beverage, as well as duty free items onboard its existing fleet, the renewal includes the deployment of POS devices onboard new flydubai aircraft throughout the term of the agreement, aligned with the airline’s growth plans.

“flydubai‘s renewal with GuestLogix reflects the Company’s commitment to providing reliable technology and service to our customers,” said Brett Proud, President and CEO, GuestLogix. “As the industry‘s preferred onboard retailing technology provider, we are pleased to have met flydubai’s expectations and to be given the opportunity to support their onboard retailing initiatives, as well as expansion efforts into the future.”

Dubai-based flydubai operates to more than 65 destinations in the Middle East, Africa, Gulf Cooperation Council, Central Asia, Indian Subcontinent, Russia and Europe. The airline uses GuestLogix‘ certified POS handheld devices to sell food and beverage, as well as duty free goods onboard all flights, and will continue to deploy the Company’s solution across its rapidly expanding fleet. In addition to utilizing the GuestLogix back-office and standard reporting features, flydubai will also have the option to implement the Company's OnTouch® Analytics platform to further enhance its onboard performance.

“At flydubai, we believe in the importance of investing in technology to increase the efficiency of our operations. GuestLogix provides us with a convenient onboard payment method and we look forward to working with them again,” said Declan Hogan, Vice President, IT, flydubai.

“This renewal with one of the Middle East‘s fastest growing airlines represents GuestLogix’ continued ability to provide superior technology, dedicated service and attentive support across the globe,” said Ilia Kostov, Executive Vice President Global Sales, GuestLogix. “We look forward to building upon our existing relationship with flydubai and to assisting them in reaching their onboard retailing revenue goals.”

About flydubai:

Dubai-based flydubai strives to remove barriers to travel and enhance connectivity between different cultures across its ever-expanding network. Since launching its operations in 2009, flydubai has:

· Created a network of more than 65 destinations, with 16 new routes announced since January 2013.

· Opened up 46 new routes that did not previously have direct air links to Dubai or were not served by a UAE national carrier from Dubai.

· Built up a fleet of 32 aircraft, from its initial order of 50; due to be fulfilled by 2016.

In addition, flydubai‘s agility and flexibility as a young airline has enhanced Dubai’s economic development, in line with the Government of Dubai's vision, by creating trade and tourism flows in previously underserved markets.

For more information about flydubai services, please visit

About GuestLogix

GuestLogix Inc. (TSX:GXI), the leading global provider of onboard store technology and merchandising solutions, brings over a decade of expertise as a trusted onboard transaction processing partner to airlines, rail operators and the passenger travel industry. GuestLogix helps its customers to create, manage, and control onboard retail environments tailored to their needs and their passengers for a truly personalized experience. The Company is partnered with global leaders in catering, duty-free and inflight entertainment, offering complete onboard retailing services to airlines and rail operators worldwide. GuestLogix' global headquarters and centre for product innovation is located in Toronto, with regional head offices located in Dallas, London and Hong Kong. More information is available at

© 2013 GuestLogix. All Rights Reserved.

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix‘ business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions “anticipate”, “believe”, “plan”, “estimate”, “expect”, “intend”, and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix’ current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under “Risks and Uncertainties” in the Filing Statement filed on August 12, 2013 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.



Dan Thompson, Vice President - Marketing, Communications
& Investor Relations
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