MOIDA Distributes Globally Clean Beauty Brand ‘MELLISSOM’

News provided by MOIDA
January 20, 2021 13:00

NAMYANGJU--(Korea Newswire) January 20, 2021 -- MOIDA commenced global distribution of ‘Daily Calming Skin Pad.’ Daily Calming Skin Pad is a product of ‘MELLISSOM,’ which is a clean beauty brand of Ipia Cosmetic, a partner of the company.

Daily Calming Skin Pad, a dermatologically tested product of MELLISSOM, does not contain paraben, animal-derived ingredients, mineral oil, synthetic coloring, or artificial fragrance. The premium pad developed using 100% cotton fabric without bleaching or fluorescence brightening agents is safe for use on sensitive skin. In addition, cypress water contained in this product comfortably soothes the skin.

“The popularity of clean beauty cosmetics containing healthy ingredients is rising in the global market, such as the U.S. and Europe,” said a MELLISSOM insider. He explained, “With the demand for hypoallergenic products increasing in line with the necessity to wear face masks over a long period of time due to the COVID-19 pandemic, the clean beauty market is growing at a fast rate.”

Clean beauty products are cosmetics that convey the value of “ethical consumption” to promote environmental and animal protection and eliminate the use of ingredients that are harmful to the human body, such as paraben and avobenzone. In a questionnaire survey, nine out of ten female consumers responded to “choose cosmetics that are helpful for the society and environment.” As such, a growing number of consumers are reflecting their values and beliefs in their consumption activities.



Sung-min Kim
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