The LYCRA Company launches new LYCRA® FiT400™ fiber
Sustainable fiber adds highly desirable performance benefits to knits
The LYCRA Company has launched a new sustainable solution for athleisure, activewear and swimwear. LYCRA® FiT400™ fiber optimizes the comfort and performance of knits.
The fiber includes two different polyester polymers, which together create a helical crimp, providing permanent stretch and recovery properties, as well as breathability, cooling comfort and chlorine resistance to fabrics.
LYCRA® FiT400™ fiber helps set the stage for circularity, a key priority for The LYCRA Company. In controlled tests under specific conditions, this fiber was recycled back into new polyester fibers, thereby demonstrating the technical feasibility of this process.*
“We developed LYCRA® FiT400™ fiber to deliver in-demand performance benefits and an enhanced soft hand to the knit fabric category,” said Steve Stewart, chief brand and innovation officer at The LYCRA Company. “This innovation also meets customer and consumer expectations for more sustainable solutions since it is made with recycled and bio-derived materials.”
LYCRA® FiT400™ fiber will be advertised to the trade. The “It’s Time for Better” campaign aims to disrupt the activewear, athleisure and swimwear categories with the message that consumers and the planet deserve better—better-functioning garments offering reduced environmental impact.
Fabrics and garments powered by LYCRA® FiT400™ fiber are eligible for LYCRA® XTRA LIFE™ or COOLMAX® EcoMade brand hangtags if they meet specific brand quality standards. Both brands enjoy high levels of consumer brand awareness worldwide.
To learn more about LYCRA® FiT400™ fiber for knits, visit lycra.com.
*LYCRA® FiT400™ fiber is compatible with established polyester chemical recycling processes. In multiple tests, LYCRA® FiT400™ fiber components were blended with standard polyester components and recycled back into new polyester fibers with comparable performance as standard recycled polyester fibers.
About The LYCRA Company
The LYCRA Company innovates and produces fiber and technology solutions for the apparel and personal care industries and owns leading consumer and trade brands: LYCRA®, LYCRA HyFit®, LYCRA® T400®, COOLMAX®, THERMOLITE®, ELASPAN®, SUPPLEX®, and TACTEL®. Headquartered in Wilmington, Delaware, The LYCRA Company is recognized worldwide for its sustainable products, technical expertise, marketing support, and LYCRA ONE™ marketplace. The LYCRA Company focuses on adding value to its customers’ products by developing unique innovations designed to meet the consumer’s need for comfort and lasting performance. For more information, visit lycra.com.
LYCRA® FiT400™ is a trademark of The LYCRA Company.
View source version on businesswire.com: https://www.businesswire.com/news/home/20231114770892/en/
Website: https://www.lycra.com/en/
Contact
The LYCRA Company
Karie J. Ford
Karie.J.Ford@lycra.com
This news is a press release provided by The LYCRA Company. Korea Newswire follows these editorial guidelines.
-
8월 28일 16:50