PyeongChang announces 2014 Winter Olympics bid slogan a year before final IOC vote
Dreaming big, the 2014 PyeongChang Olympic Winter Games Bid Committee announced a slogan that captures the high-altitude city’s passion, power and potential: New Dreams@PyeongChang.
It also expresses aspirations for spreading winter sports across Asia, of promoting world peace and reconciliation on the Korean Peninsula, and of enriching the province’s economy, culture and sports climate through hosting the Winter Olympics.
In announcing the slogan one year ahead of the IOC’s selection of a 2014 Winter Olympic Host City, the bid committee added that the catchphrase also means “The world can discover new dreams in PyeongChang, and make those dreams come true.”
Bid officials described the slogan’s components in greater detail as follows:
○ “New” represents PyeongChang’s will to “Bring new friends from all over the world together for new experiences in a new place.”
○ “@” symbolizes South Korea’s high-tech might, enabling PyeongChang to operate as a “ubiquitous community” - with computers so well-embedded as to be rendered invisible - during the Winter Olympics.
Officials said the bid team arrived at the catchphrase after a careful review by a special advisory group and following substantial input from the public.
The slogan will be used in promotional activities, as well as in videos, brochures, banners - even cell phone text messages - and serve as the primary motto for PyeongChang’s bid activities.
"New Dreams@PyeongChang."
웹사이트: http://www.pyeongchang2014.org
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2006년 9월 26일 15:16
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2006년 9월 22일 15:40