NBA.COM To Deliver Live Game Webcasts Of NBA Playoffs And The Finals To Fans In Korea For First Time
Overall, NBA LEAGUE PASS Broadband International will be offered in 100 countries and territories, the most extensive international offering of live NBA games online. Fans will also have the unique opportunity to watch the live game webcasts in high-definition (HD).
During the Playoffs, fans throughout Europe, Latin America, Middle East and the Asia Pacific region will be able to subscribe to either a Standard Package for $29.95 or a Premium Package, offering games in HD for $39.95. All of the live NBA webcasts will feature play-by-play in English, and will be replayed on NBA.tv for 24 hours after they air. Some blackouts of live games will apply.
“As our exciting Playoffs season begins, we are thrilled to offer full live coverage of all postseason games online for the first time,” said Attila Gazdag, Senior Vice President of Global Media Distribution for the NBA. “NBA LEAGUE PASS Broadband International will reach fans online in more countries than ever before and provide another unique platform to follow their favorite teams and players throughout the Playoffs.”
The 2009 NBA Playoffs, will feature 38 international players from 22 countries including the Dallas Mavericks’ Dirk Nowitzki (Germany), San Antonio Spurs’ Tony Parker (France), Utah Jazz’s Andrei Kirilenko (Russia), Chicago Bulls’ Luol Deng (Great Britain), Los Angeles Lakers’ Pau Gasol (Spain) and Sasha Vujacic (Slovenia), Houston Rockets’ Luis Scola (Argentina), Portland Trail Blazers’ Rudy Fernandez (Spain) and Orlando Magic’s Hedo Turkoglu (Turkey).
The live game webcasts will add to the league’s global audience reach, as NBA games and programming during the Playoffs will be televised in 215 countries and territories in 41 languages.
NBA LEAGUE PASS Broadband International is a subscription service that offers international fans access to more than 40 live NBA games online each week throughout the regular season on NBA.tv. The service was launched in nearly 20 countries and territories at the beginning of the 2008-09 NBA season and expanded to 75 by NBA All-Star. Additional information on NBA LEAGUE PASS Broadband International is available on NBA.tv.
About the NBA
The NBA, founded in 1946, is a global sports and entertainment brand that features 30 teams in the United States and Canada. During the 2008-09 season, NBA games will reach 215 countries and territories in 41 languages. The league’s worldwide reach will be reflected in the 76 international players from 32 countries and territories on NBA rosters. NBA merchandise is sold in more than 100,000 stores in 100 countries on six continents. NBA.com averages more than five million daily visits, with more than 50 percent of the site’s visitors come from outside of North America.
Domestically, the NBA will broadcast 143 regular-season games on national television during the 2008-09 season on ABC, TNT, ESPN and ESPN2. NBA TV, launched in 1999 as the first 24-hour television channel created and operated by a professional sports league, will broadcast an additional 96 games. NBA Cares is the league's social responsibility initiative that builds on the NBA's long tradition of addressing important social issues in the United States and around the world. Through this umbrella program, the NBA, its teams and players have donated more than $100 million to charity, provided more than 850,000 hours of hands-on service to communities around the world, and created more than 365 places where kids and families can live, learn or play.
NBA 개요
1946년에 설립된 NBA(National Basketball Association)는 미국과 캐나다의 30개 팀으로 구성되어 있다. 현재 NBA에는 미국 선수들 외에도 31개국에서 온 76명의 외국인 선수들이 활약하고 있으며 이를 바탕으로 2007-2008 시즌 동안 215개국에서 41개의 다른 언어로 중계될 예정이다. 또한 미국 내에서는 지난 시즌 동안 ABC, TNT, ESPN 그리고 ESPN2 등을 통해 142 경기가 중계되었으며, 이 수치는 지난 4시즌 동안 계속해서 증가하고 있다.
웹사이트: http://www.nbaasiachampionship.com
연락처
Kam Hung IP
Senior Manager, International Communications, NBA Asia
852-2843 9628
