Style 777 Campaign to Offer Year-Long Test-Drive Opportunity to 777 Style Creators

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2009-10-19 11:05

Seoul--(뉴스와이어)--GM Daewoo Auto and Technology (GM Daewoo) announced today its unique Style 777 Campaign. The automaker will offer year-long test drives to 777 “style creators” at no charge in connection with the celebration of its seventh anniversary.

The campaign has been designed to demonstrate that GM Daewoo is driving into the future with style creators as it improves the styling and quality of its products. Alongside the recent launch of the Multiple Retailer System, it also represents the company’s desire to reinforce its presence in the domestic market.

The Style 777 Campaign will be carried out in two phases, with the first being launched in October 2009 and the second commencing in January 2010. A total of 777 individuals who represent the pinnacle of style will be selected to enjoy one of 390 Lacetti Premiere IDs and 387 Matiz Creatives. Any Korean citizen over the age of 21 with a valid driver’s license can apply to be a test driver.

“We deeply appreciate the support and interest that we at GM Daewoo have received from consumers over the past seven years,” said Mike Arcamone, President and CEO of GM Daewoo. “The Style 777 Campaign will provide those who are setting tomorrow’s trends to experience today our latest products, which combine style with outstanding driving performance.”

Arcamone added, “Starting with this unique large-scale test-drive campaign, GM Daewoo will accelerate our drive to build our company’s sales and market share in our home market.”

The application period for the first phase begins today and runs through November 30. Application forms are available at GM Daewoo’s showrooms, After Service Network locations and website (www.gmdaewoo.co.kr). The first 400 people chosen will be announced on December 24 on the GM Daewoo website. Those who are not selected in the first phase will have their applications automatically entered in the second phase, during which 377 winners will be selected. The second phase will run from January to February 2010.

The Lacetti Premiere ID is the highest trim level of the new model. It is equipped with an automatic sunroof and S-ESC (Sensitive-Electronic Stability Control). The vehicles that will be part of the test drive will come in six colors, including Velvet red. GM Daewoo is likewise offering the highest trim level of the Matiz Creative, the Groove Star Edition, which includes automatic air-conditioning, ABS, a passenger seat air bag and 15-inch alloy wheels. Test drive vehicles will be available in seven colors.

Style creators will be asked to evaluate the performance, quality and design of their respective vehicles and record their driving experiences. GM Daewoo will cover car registration fees, premiums, taxes, etc., while test drivers will be responsible for ordinary driving expenses such as fuel charges and any traffic infractions.

GM Daewoo Auto & Technology was established on October 17, 2002. It has five manufacturing facilities in Korea as well as an assembly facility in Vietnam. In addition, GM Daewoo provides market and brand-specific vehicle kits for assembly at GM facilities in China, Thailand, India, Colombia and Venezuela. In 2008, GM Daewoo sold in Korea and exported more than 1.9 million units, including CKD products. GM Daewoo now produces vehicles and kits for Chevrolet, Buick, Opel, Vauxhall, Pontiac, Holden and Suzuki that are offered in more than 150 markets on six continents. More information on GM Daewoo and its products can be found on the company’s website at http://media.gmdaewoo.co.kr/.

웹사이트: http://media.gm-korea.co.kr