New hatchback is next chapter in Cruze success story

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2010-09-05 10:21

서울--(뉴스와이어)--GM Daewoo Auto & Technology (GM Daewoo) announced today that the Chevrolet Cruze 5-door hatchback model will be one of the star attractions at the Mondial de l'Automobile in Paris on September 30, when a show car of Chevrolet contender makes its world debut. It will be one of four Chevrolet world premieres at the show.

With the introduction of the new Cruze hatchback, customers have an alternative body style to the traditional sedan and Chevrolet has raised the bar again with a vehicle that brings new levels of value against some of the more established competition.

According to Wayne Brannon, president and managing director of Chevrolet Europe, the potential for meeting further customer demand is significant. "Cruze is turning out to be a real success story. We are selling it in 70 countries around the world and it is our top selling passenger car globally.”

"Hatchbacks play a critical role in many markets. For instance, the total compact segment in Europe represents around 4.8 million units which is over a quarter of the total market, with hatchbacks representing around 65% of that volume. We therefore expect to see increased business in a number of regions.”

Since its launch in the spring 2009, the Cruze sedan has been warmly welcomed by markets all over the world, seen as a game changer for the brand with customers attracted to its coupe style, build quality, European 5-star NCAP rating and driving dynamics.

Outside of Europe, Cruze's sales momentum is equally evident. In China alone, Chevrolet has sold nearly 90,000 Cruze vehicles since the start of the year, while the sedan is also selling well in Korea as a representative model of GM Daewoo. The Cruze sedan hits dealerships in the United States in September.

With its attractive sweeping coupe roofline and short overhangs at both the front and rear, the new Cruze hatchback has the same dynamic ‘stance’ as the sedan and will be instantly recognizable.

Cargo capacity for the Cruze hatchback is close to 400 liters and will feature 60/40 split rear seating.

The new Chevrolet Cruze 5-door hatchback will go on sale across Europe mid 2011, followed by other global markets.

GM Daewoo Auto & Technology was established on October 17, 2002. It has five manufacturing facilities in Korea as well as an assembly facility in Vietnam. In addition, GM Daewoo provides market and brand-specific vehicle kits for assembly at GM facilities in China, Thailand, India, Colombia and Venezuela. In 2009, GM Daewoo sold in Korea and exported more than 1.5 million units, including CKD products. GM Daewoo now produces vehicles and kits that are offered in more than 150 markets on six continents. More information on GM Daewoo and its products can be found on the company’s website at http://media.gmdaewoo.co.kr/.

웹사이트: http://media.gm-korea.co.kr