GM Korea Ranked First in Customer Service in Korea
- Achieves highest score in Marketing Insight study
- Feat achieved in 1.5 years since Chevy Care 3-5-7 differentiated customer care program was introduced
- Result of consistent effort for quantitative, qualitative improvement at nationwide service network
The 2012 Vehicle Quality Study, conducted by Marketing Insight between July 2011 and June 2012, was based on responses from 96,613 car owners and potential car buyers. In an online survey of 28,994 respondents on automotive service in CSI, GM Korea finished ahead of all other Korean and imported automakers.
The Customer Service Index study examined four aspects of vehicle ownership: convenience of service application and service network approach, service center environment, service process from start to finish, and repair results. GM Korea had the highest overall score of 810.
GM Korea upgraded its 450 service points nationwide last year to suit the new brand image and values it offers its customers. The service points provide convenient and high-class service, which enabled the automaker to receive the highest scores for convenience of service application and service network approach, and service center environment.
In addition, the automaker has focused on improving service quality, establishing a one-stop system that enables customers to observe the entire service process in service centers and providing its service technicians with opportunities to learn. This is reflected in GM Korea’s top score in repair results.
It also benefited overall from its consistent effort to satisfy its customers, including introducing the industry-leading Chevy Care customer care package along with the Chevrolet brand in the Korean market last year.
“We are very pleased with the response of our customers to the innovative and industry-leading Chevy Care 3-5-7 differentiated customer care program, which we introduced last year,” said GM Korea Vice President of Vehicle Sales, Service and Marketing Ankush Arora. “GM Korea is focused on meeting the needs of our customers by offering the highest-quality products with world-class technology backed by unmatched service.”
Chevy Care 3-5-7, which GM Korea launched in March 2011 in conjunction with the start of sale of the Chevrolet brand, offers all Chevrolet vehicle owners as well as Alpheon customers three years of free maintenance, a five-year or 100,000-km warranty, and 24x7 free roadside assistance for seven years.
Chevy Care is offered for all Chevrolet vehicles sold in Korea, from the Spark mini-car to the Malibu midsize sedan and Captiva SUV. GM Korea will continue to devote itself to expanding its domestic sales and satisfying its customers.
Since 2002, Marketing Insight has conducted the annual Vehicle Quality Study. This year’s study, which surveyed more than 100,000 people, covered eight areas such as sales and after-sales service quality, initial quality, durability, design, salability, customer stress caused by quality, and overall satisfaction.
Website: http://media.gm-korea.co.kr
Contact
GM Korea Corporate Communications
+82-2-776-0468, 0389
This news is a press release provided by GM Korea Company. Korea Newswire follows these editorial guidelines.
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2016년 9월 23일 10:39
